New Opportunities For Small Businesses Revealed

Here is a good news for small businesses about new social networking site that can help them a lot.

Buying and selling on Ethikl takes commerce back to a time before the Industrial Revolution when customers were intimately linked to the artisans that produced their goods. Social networking features on the site allow people to meet the makers of all the incredible products providing a way to make buying decisions that favour ethical products, be they fair trade, cruelty free, organic, recycled, handmade or produced locally.

Ethikl is the place where small, independent businesses can stay independent and reach buyers all over the world. Sellers have the opportunity to set up virtual storefronts to post their wares and share information. This direct selling model means the producer gets to keep almost 100% of the selling price of the product (whereas in traditional distribution anywhere from 50% of the ultimate selling price never makes it back to the producer). This adds a fundamental new dynamic to the small producer business model. The producer keeps the lion’s share of the profit and the consumer gets a unique product.

One of the main aims of Ethikl is to promote and support the ethical consumer movement and encourage shoppers to make positive buying decisions, such as favoring ethical products, be they fair trade, cruelty free, organic, recycled, re-used, or produced locally.

While there is nothing like the experience of going to a farmer’s market, smelling the fresh produce, tasting samples, and interacting with producers themselves, not everyone can afford the time, leisure, or access to do so, but now you can explore Ethikl’s online marketplace.

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Posted by Avals Veegres on Jul 16 2010. Filed under Business. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry